Hi, I'm Michael Le
and I’ve been analyzing, designing and optimizing websites and creating digital media for over 4 years.
SEO Optimization and Analytics
With some technical and on-page SEO audits and implementations, I was able to increase the organic search traffic of Interstellar – Fake Studios (real company info has been modified) by 75% year over year. I created this dashboard using Looker (Data) Studio, extracting information from GA4/ GTM, GSC, and Facebook Ads. I’m also very proficient with Excel including Vlookups, Pivot Tables, etc…
Keyword Research, Competitive Analysis
Using tools like SEMrush and Screaming Frog, I’ve audited clients websites, performed market/competitor research and identified gaps on our clients websites/content. These gaps in the content/metadata helped to drive content generation which helped me boost a clients average page ranking from 12 to 4th position in average Search Engine Ranking.
I created this email marketing template in Mailchimp for BobaTalks. With the support of some awesome authors and editor, we were able to achieve an amazing 70% open rate and 20% click rate.
During Covid when weddings were slowing down, I realized that people were still getting married, but clients were either eloping or doing micro weddings, so I created a new product (wedding livestreams) to service those clients. With that, I’ve consistently ranked 1st or 2nd when you google ‘Calgary wedding livestream’.
Graphic Design Tools
Well versed in Adobe Products, I have experience using graphic and media design software programs such as Adobe InDesign, Illustrator, Photoshop, Lightroom, Premiere Pro, and Canva
CMS – WordPress
I also have extensive WordPress experience. I designed and optimized this site (redfinchstudios.ca). While I didn’t design bobatalks.com, I was a key partner in determining the site architecture, event tagging/tracking and analytics setups using Google Analytics 4 and Google Tag Manager
Video Editing & Film
Video editing was a hobby that turned into a profession. I started by making travel videos and then I realized that there was an opportunity in the Calgary market in the wedding industry.